VILLAROSA, Paula Mae E.; FLORA, Angelie Mae D.; SABORDO, Hazel Duds M.; SOTTO, Andrea Elizabeth; TORRES, Alexi M.; DIO, Eric Arthur N. Consumer Readiness for Metaverse Marketing: Evidence from Generations Y and Z in the Philippines. International Review of Management and Marketing, [S. l.], v. 16, n. 5, p. 21–32, 2026. DOI: 10.32479/irmm.23725. Disponível em: https://econjournals.com/index.php/irmm/article/view/23725. Acesso em: 4 jul. 2026.