MENDOZA, Enrico; DEL ROSARIO, Jose Roberto. Generalized Linear Model Mediation Model: Modeling Generative Artificial Intelligence Adoption in Higher Education: Insights from the Theory of Planned Behavior. International Review of Management and Marketing, [S. l.], v. 16, n. 6, p. 275–282, 2026. DOI: 10.32479/irmm.23681. Disponível em: https://econjournals.com/index.php/irmm/article/view/23681. Acesso em: 4 sep. 2026.