SIAZIN, Sergii; POPOV, Andrii; MELYAN, Hripsime; BILOUS, Anastasiia; OZNOBISHYNA, Maryna. Digital Eco-Brand Strategy of FMCG Companies as a Means of Attracting Loyal Audience. International Review of Management and Marketing, [S. l.], v. 16, n. 3, p. 545–554, 2026. DOI: 10.32479/irmm.23468. Disponível em: https://econjournals.com/index.php/irmm/article/view/23468. Acesso em: 31 mar. 2026.