MENDOZA, Enrico C.; EVANGELISTA, Ysabella O.; GAN, Aaliyah A.; MAYUGA, Adrian C.; REYES, Joaquin B. The Impact of TikTok Shop’s Perceived Service Quality and Electronic Word of Mouth on the Purchase Intention of University Students. International Review of Management and Marketing, [S. l.], v. 16, n. 5, p. 521–529, 2026. DOI: 10.32479/irmm.23252. Disponível em: https://econjournals.com/index.php/irmm/article/view/23252. Acesso em: 4 jul. 2026.