VITAYAPIRUKS, Rueshapon; NUTITTAMONT, Wasutida; PHAYAPHROM, Bordin. The Impact of Digital Content Marketing on Brand Equity and Purchase Intention: A Study of Green Food Packaging in Thailand. International Review of Management and Marketing, [S. l.], v. 16, n. 4, p. 210–219, 2026. DOI: 10.32479/irmm.23133. Disponível em: https://econjournals.com/index.php/irmm/article/view/23133. Acesso em: 10 may. 2026.