BECARO-LAPIZ, Jishanis Mae; RONQUILLO, Mary Nell R.; DINGDING, Rosemarie; BELIGANIO, Allan; BAYNOSA, Ginalyn; DOBLAS, Mark. AI-Generated Influencers and Purchase Intention: The Mediating Role of Trust and Attitude in HEIs in Southern Philippines. International Review of Management and Marketing, [S. l.], v. 16, n. 4, p. 787–796, 2026. DOI: 10.32479/irmm.23102. Disponível em: https://econjournals.com/index.php/irmm/article/view/23102. Acesso em: 10 may. 2026.