THANH, Vo Phuc Truong; SUONG, Huynh Thi Tuyet; TRANG, Nguyen Quynh; KIEN, Le Nguyen Trung; TRUNG, Nguyen Tan. Unveiling the Transition from Traditional to Online Shopping: An Extended UTAUT2 Framework in a Vietnamese Regional Hub. International Review of Management and Marketing, [S. l.], v. 16, n. 3, p. 599–609, 2026. DOI: 10.32479/irmm.22930. Disponível em: https://econjournals.com/index.php/irmm/article/view/22930. Acesso em: 31 mar. 2026.