XI, Jing; HASHIM, Sharizal. The Application of Brand Resonance in Brand Building: A Systematic Literature Review. International Review of Management and Marketing, [S. l.], v. 16, n. 4, p. 33–43, 2026. DOI: 10.32479/irmm.22902. Disponível em: https://econjournals.com/index.php/irmm/article/view/22902. Acesso em: 10 may. 2026.