SAGLIK, Ugur; GULMEZ, Yavuz Selim. Development of a Brand Polarization Scale in Sports. International Review of Management and Marketing, [S. l.], v. 16, n. 3, p. 426–439, 2026. DOI: 10.32479/irmm.22652. Disponível em: https://econjournals.com/index.php/irmm/article/view/22652. Acesso em: 31 mar. 2026.