ZHU, Teng; JAMAL , Jamilah; MUDA, Suhaini. Brand Experience as a Mediating Mechanism Between CSR Initiatives, CSR Supportive Behaviour, and Consumer Brand Loyalty. International Review of Management and Marketing, [S. l.], v. 16, n. 3, p. 349–358, 2026. DOI: 10.32479/irmm.22622. Disponível em: https://econjournals.com/index.php/irmm/article/view/22622. Acesso em: 31 mar. 2026.