OPPONG, Peter Kwasi; MAAMA, Haruna. Brand Equity, Brand Image, Perceived Value and Behavioural Intentions Nexus: A Mediation Model in an Emerging Market. International Review of Management and Marketing, [S. l.], v. 16, n. 4, p. 621–632, 2026. DOI: 10.32479/irmm.22543. Disponível em: https://econjournals.com/index.php/irmm/article/view/22543. Acesso em: 10 may. 2026.