OBETO, Mercy Nwadiuto; MUNAP, Rudzi Binti. Beyond the Label: Multidimensional Brand Equity Driving Apparel Visibility Through Customer Satisfaction. International Review of Management and Marketing, [S. l.], v. 16, n. 3, p. 267–279, 2026. DOI: 10.32479/irmm.22514. Disponível em: https://econjournals.com/index.php/irmm/article/view/22514. Acesso em: 31 mar. 2026.