YAMUNA, S.; SAHILA, C. Role of Gamification and Perceived Value on Consumers’ Behavioural Intention to Use Buy-Now, Pay-Later (BNPL) Services through the Extended Tam Model. International Review of Management and Marketing, [S. l.], v. 16, n. 3, p. 662–674, 2026. DOI: 10.32479/irmm.22439. Disponível em: https://econjournals.com/index.php/irmm/article/view/22439. Acesso em: 31 mar. 2026.