RUKAIYAH, St.; SAFAR, Ilham; ARIEF, Abdul Samad. The Effect of Consumer Brand Involvement on Brand Advocacy: A Moderated Mediation Model of Brand Affect and Perceived Value in an Emerging Market Context. International Review of Management and Marketing, [S. l.], v. 16, n. 2, p. 427–434, 2026. DOI: 10.32479/irmm.21970. Disponível em: https://econjournals.com/index.php/irmm/article/view/21970. Acesso em: 19 feb. 2026.