JESUS, Jiomarie B.; BESARIO, Ma. Rosalina A.; BUENO, Niña Lyn E.; BONGHANOY, Charito L.; NAVAJA, Rocel I.; BASILISCO, Genessa L.; SUMILHIG, Jeffy M.; OPLE-ALVIOLA, Chesa. Brand Reputation in the Age of AI: Impact of AI-Driven Customer Interaction, Social Media Engagement, and Sustainability Messaging on Consumer Trust and Purchase Intention. International Review of Management and Marketing, [S. l.], v. 16, n. 1, p. 161–169, 2025. DOI: 10.32479/irmm.21424. Disponível em: https://econjournals.com/index.php/irmm/article/view/21424. Acesso em: 5 dec. 2025.