ALI, Imran; NAUSHAD, Mohammad; FARIDI, Mohammad Rishad; RASHED, Abdullah Saad. Effects of AI Chatbots on Customer Satisfaction: Understanding the Mediating Role of Customer Satisfaction on Customer Loyalty. International Review of Management and Marketing, [S. l.], v. 16, n. 3, p. 19–28, 2026. DOI: 10.32479/irmm.21405. Disponível em: https://econjournals.com/index.php/irmm/article/view/21405. Acesso em: 31 mar. 2026.