GEORGE, Joseph; SEBASTIAN, K. S.; SASIKUMAR, V. Prasobha; K., Salini; THOMAS, Sajan N. The Dynamics of Ambush Marketing Research: A Bibliometric Analysis and Visualisation of Research Trends and Collaborations. International Review of Management and Marketing, [S. l.], v. 16, n. 2, p. 323–334, 2026. DOI: 10.32479/irmm.21227. Disponível em: https://econjournals.com/index.php/irmm/article/view/21227. Acesso em: 19 feb. 2026.