BRAHMANE, Prashant. Bottom of Pyramid Marketing: A Bibliometric Analysis and Future Directions. International Review of Management and Marketing, [S. l.], v. 15, n. 6, p. 221–226, 2025. DOI: 10.32479/irmm.20192. Disponível em: https://econjournals.com/index.php/irmm/article/view/20192. Acesso em: 5 dec. 2025.