OPPONG, Peter Kwasi; MAAMA, Haruna. Assessing Intangible Value: The Mediating Roles of WOM and Brand Credibility in Quality and Equity Nexus in Emerging Market. International Review of Management and Marketing, [S. l.], v. 16, n. 1, p. 286–295, 2025. DOI: 10.32479/irmm.20152. Disponível em: https://econjournals.com/index.php/irmm/article/view/20152. Acesso em: 5 dec. 2025.