PRABHAVATHY, R.; SENTHILKUMAR, S. Gamified Recommendation Engines and their Role in Fostering Continuous Intention to Use Streaming Media Services. International Review of Management and Marketing, [S. l.], v. 15, n. 6, p. 329–336, 2025. DOI: 10.32479/irmm.20099. Disponível em: https://econjournals.com/index.php/irmm/article/view/20099. Acesso em: 5 dec. 2025.