LAMARI, Mohamed; BOUSLAMA, Neji. The Impact of eWOM and Social Media Advertising on Perceived Value, Satisfaction, and Behavioral Intentions in a Cinema Festival Context. International Review of Management and Marketing, [S. l.], v. 15, n. 6, p. 40–51, 2025. DOI: 10.32479/irmm.20069. Disponível em: https://econjournals.com/index.php/irmm/article/view/20069. Acesso em: 5 dec. 2025.