THAI, Nguyen Trong Minh; MINH, Huynh Thi Le. The Antecedents and Consequences of Social Media Marketing Adoption: Empirical Evidence from SMEs in Vietnam’s Tourism Sector. International Review of Management and Marketing, [S. l.], v. 15, n. 6, p. 159–170, 2025. DOI: 10.32479/irmm.19985. Disponível em: https://econjournals.com/index.php/irmm/article/view/19985. Acesso em: 5 dec. 2025.