AWAD, Abdelrehim; GHONIM, Adel. Data-Driven Marketing in Banks: The Role of Artificial Intelligence in Enhancing Marketing Efficiency and Business Performance. International Review of Management and Marketing, [S. l.], v. 15, n. 5, p. 422–431, 2025. DOI: 10.32479/irmm.19738. Disponível em: https://econjournals.com/index.php/irmm/article/view/19738. Acesso em: 5 dec. 2025.