GHARIB, Moaz; TRIVEDI, Vibha; TRIVEDI, Ashish. Conversational AI in E-Commerce: Strategic Implications of Voice-Based Chatbots for Consumer Engagement and Trust. International Review of Management and Marketing, [S. l.], v. 15, n. 6, p. 1–9, 2025. DOI: 10.32479/irmm.19352. Disponível em: https://econjournals.com/index.php/irmm/article/view/19352. Acesso em: 5 dec. 2025.