DELA PEÑA, Cherrilyn; ONGUE, Shulamite; REDO, Arneene Stella; ABELLANA, Jupert Jasser; NARIT, Shiny Rose. Influence of Personalized Advertising towards Consumer Loyalty: The Mediating Effect of Satisfaction and Moderating Effect of Perceived Quality. International Review of Management and Marketing, [S. l.], v. 15, n. 6, p. 126–136, 2025. DOI: 10.32479/irmm.19308. Disponível em: https://econjournals.com/index.php/irmm/article/view/19308. Acesso em: 5 dec. 2025.