TRAN, Sy Nguyen. Exploring the Impact of Media Richness on Brand Engagement and Brand Trust: The Mediating Role of Emotional Attachment. International Review of Management and Marketing, [S. l.], v. 15, n. 4, p. 397–404, 2025. DOI: 10.32479/irmm.19223. Disponível em: https://econjournals.com/index.php/irmm/article/view/19223. Acesso em: 5 dec. 2025.