NGUYEN, Thi-Bich-Ngoc; LE, Thi Mai; NGUYEN, Thi-Thanh-Thao; DANG, Duc Anh; TRAN, Thi-Hong-Ngoc. Now or Never: Exploring Factors Influencing Online Impulsive Buying Behavior on Fashion Brand Websites among Generation Z Consumers. International Review of Management and Marketing, [S. l.], v. 15, n. 5, p. 383–392, 2025. DOI: 10.32479/irmm.19210. Disponível em: https://econjournals.com/index.php/irmm/article/view/19210. Acesso em: 5 dec. 2025.