DAO, Tuan Cong; LIAO, Ying-Kai; CHEN, Grace; LUU, Thi-Minh-Ngoc; LE, Thi Mai. The Influence of B2B Social Media Marketing and Relationship Marketing on Customer Relationship Management Effectiveness, WOM and Loyalty: A Mediator Analysis. International Review of Management and Marketing, [S. l.], v. 15, n. 1, p. 71–81, 2024. DOI: 10.32479/irmm.17340. Disponível em: https://econjournals.com/index.php/irmm/article/view/17340. Acesso em: 20 dec. 2024.