LIGARABA, Neo. Engaging Consumer Senses: The Role of Interactive Brand Experiences in Brand Building. International Review of Management and Marketing, [S. l.], v. 14, n. 2, p. 1–6, 2024. DOI: 10.32479/irmm.15541. Disponível em: https://econjournals.com/index.php/irmm/article/view/15541. Acesso em: 19 dec. 2024.