TIMOFEEVA, Alla A.; BULGANINA, Svetlana V.; FOMENKO, Natalia M.; KHACHATUROVA, Margo S.; NEKRASOVA, Marina L.; ZAKHAROVA, Elena N. Features of the Implementation of Integrated Marketing Communications: Resistance to Change. International Review of Management and Marketing, [S. l.], v. 6, n. 1S, p. 27–32, 2016. Disponível em: https://econjournals.com/index.php/irmm/article/view/1861. Acesso em: 22 nov. 2024.