Mohammad, A. A. S., Mohammad, S. I., Jadallah, H., Vasudevan, A., & Hussain, Z. (2025). The Relationship between Generative AI-Driven Storytelling and Customer Engagement: The Mediating Role of Personalization. International Review of Management and Marketing, 16(1), 199–209. https://doi.org/10.32479/irmm.21427