Putra, A. H. P. K., Mariam, S., Tafsir, M., & Rosanti, N. (2024). Deciphering the Green Marketing Puzzle: Understanding the Interplay of Green Marketing Strategic Orientation, Attitude towards Green Marketing, Brand Integrity, and Purchase Intention. International Review of Management and Marketing, 14(4), 210–229. https://doi.org/10.32479/irmm.16224