(1)
Suhud, U.; Nair, S.; Hoo, W. C.; Atmaja , D. R.; Sihotang, D. S.; Nui-Suk, C.; Aujirapongpan, S. Parasocial Interaction and Perceived Value As Determinants of Intention to Buy Made-in-Thailand Products through Live- Streaming Personal Shoppers. IRMM 2026, 17, 375-391.