Timofeeva, A.A., Bulganina, S.V., Fomenko, N.M., Khachaturova, M.S., Nekrasova, M.L. and Zakharova, E.N. 2016. Features of the Implementation of Integrated Marketing Communications: Resistance to Change. International Review of Management and Marketing. 6, 1S (Feb. 2016), 27–32.