[1]
Yamburi, S. and Prasad, U.D. 2026. Purchase Intention in India: A Systematic Review of Branding, Experiential, and Digital Determinants (2009-2026). International Review of Management and Marketing. 16, 5 (Jul. 2026), 647–657. DOI:https://doi.org/10.32479/irmm.23899.