[1]
Mendoza, E. and del Rosario, J.R. 2026. Generalized Linear Model Mediation Model: Modeling Generative Artificial Intelligence Adoption in Higher Education: Insights from the Theory of Planned Behavior. International Review of Management and Marketing. 16, 6 (Sep. 2026), 275–282. DOI:https://doi.org/10.32479/irmm.23681.