Sharmila, R. and Bibiyana, D.J. 2026. The Impact of Omnichannel Strategies on Consumer Purchase Intention and Purchase Behaviour in Fast-Moving Consumer Goods the Mediating Role of Perceived Ease of Use. International Review of Management and Marketing. 16, 4 (May 2026), 748–753. DOI:https://doi.org/10.32479/irmm.23574.