Soto-Santos, R.S. et al. 2026. Consumer Purchase Decisions in the Coffee Industry: An Integrated Model of Digital Interactions (AISAS) and Sensory Experience (AIDA) in Emerging Markets. International Review of Management and Marketing. 16, 5 (Jul. 2026), 230–239. DOI:https://doi.org/10.32479/irmm.23271.