[1]
Putra, A.H.P.K., Mariam, S., Tafsir, M. and Rosanti, N. 2024. Deciphering the Green Marketing Puzzle: Understanding the Interplay of Green Marketing Strategic Orientation, Attitude towards Green Marketing, Brand Integrity, and Purchase Intention. International Review of Management and Marketing. 14, 4 (Jul. 2024), 210–229. DOI:https://doi.org/10.32479/irmm.16224.