, Fakultas Ekonomi, Universitas Pasundan, Bandung, Indonesia
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International Review of Management and Marketing Vol. 7 No. 5 (2017) - Articles
Comparative Analysis: The Effect of Macro and Micro Environment on Marketing Strategy and Marketing Performance of Small Medium Enterprises (Survey on Group of Small Medium Enterprises of Food and Non-Food Products in Cianjur Regency, West Java, Indonesia
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