, Taylor's University

• International Review of Management and Marketing Vol. 6 No. 2 (2016) - Articles
  Why do Urban Young Adults Share Online Video Advertisement in Malaysia?
  Abstract  PDF
• International Review of Management and Marketing Vol. 6 No. 3 (2016) - Articles
  The Impact of Brand trust, Self-image Congruence and Usage Satisfaction toward Smartphone Repurchase Intention
  Abstract  PDF
• International Review of Management and Marketing Vol. 6 No. 4 (2016) - Articles
  Determinants of Smartphone Repeat Purchase Intention among Malaysians: A Moderation Role of Social Influence and a Mediating Effect of Consumer Satisfaction
  Abstract  PDF