, School of Tourism, Hospitality and Eniveroment Management, COLGIS, Univerisiti Utara Malaysia, Sintok, Malaysia, Malaysia

• International Review of Management and Marketing Vol. 2 No. 4 (2012) - Articles
  Customer Relationship Management ( CRM) in Hotel Industry : A framework Proposal on the Relationship among CRM Dimensions, Marketing Capabilities, and Hotel Performance
  Abstract  PDF