, Faculty of Economics and Management Science, Universiti Sultan Zainal Abidin, Malaysia
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International Review of Management and Marketing Vol. 9 No. 6 (2019) - Articles
Exploring the Items for Measuring the Marketing Information System Construct: An Exploratory Factor Analysis
Abstract PDF -
International Review of Management and Marketing Vol. 9 No. 6 (2019) - Articles
The Impact of Marketing Information System Components on Organizational Decision Making: A Case of Jordanian Five Star Hotels
Abstract PDF