The Building Image of PT. Jakarta East Industrial Park


Abstract views: 157 / PDF downloads: 183

Authors

  • Rita Zahara Universitas Persada Indonesia Y.A.I, Jakarta
  • Nandan Limakrisna

Abstract

The study aims to determine the effect of service quality and customer relations simultaneous on the image of PT.JEIP. The method used in this research is a descriptive and explanatory survey. The unit of analysis is the investor industrial estates managed by PT.JEIP with a sample size of 110 investors. The time horizon in this study was cross-sectional.  The findings in this study are that the service quality and customer relationship simultaneous influence on image of PT. EJIP, but when viewed in partial, it predominantly affects the customer relationship on image of PT. EJIP, while the quality of service has no significant effect on the image of PT. EJIP.Keywords: service quality, customer relationship, imageJEL Classifications: L8, M31, N75DOI: https://doi.org/10.32479/irmm.9045

Downloads

Download data is not yet available.

Author Biography

Rita Zahara, Universitas Persada Indonesia Y.A.I, Jakarta

Faculty economic and Business

Downloads

Published

2019-12-21

How to Cite

Zahara, R., & Limakrisna, N. (2019). The Building Image of PT. Jakarta East Industrial Park. International Review of Management and Marketing, 10(1), 7–10. Retrieved from https://econjournals.com/index.php/irmm/article/view/9045

Issue

Section

Articles