Collective Strategy Formulation: An Experimental Research Assessing the Positive Impact of Group Decision Support System on Work Group

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Abstract

Since the formulation of organizational strategy has been recognized as a collective process, several studies have assessed the usefulness of group decision support system “(GDSS)” inside the collective process of strategy formulation. This research evaluates the impact of GDSS on the collective process of strategy formulation. The competing values approach (CVA) model “CVA” was used as a theoretical basis and framework to evaluate the group's interaction and work. The research model includes one independent variable, two controlled variables and eight dependent variables. Eight research hypotheses were defined and empirically tested. Experimental laboratories with predefined procedures were conducted. 60 participants were randomly defined in groups of five peoples. The results indicate that the group supported by a GDSS perceives the best perception of the collective strategy formulation process comparing to groups supported by manual structure and control groups.

Keywords: Group Decision Support System, Collective Strategy Formulation Process, Competing Values Approach Model, Adaptive Structuration Theory, Group Interaction Process

JEL Classification: O33

DOI: https://doi.org/10.32479/irmm.8522

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Author Biography

Karim Gassemi, University Hassan II Casablanca. National School of Business and Management

Karim GASSEMI is a full professor joining the High National School of Business and Management (Ecole Nationale de Commerce et de Gestion- Casablanca) at Hassan II University - Casablanca, Morocco in 2007, where he served as professor of Management and Corporate Strategy. Dr. Gassemi Hold a PhD Degree from Pantheon Assas University and an MBA (Management Information System Concentration) from Laval University (Quebec, Canada). Dr. Gassemi is the Head of the LAMSO (www.lamso.ma) Unit Research. The recipient of numerous professional awards, gassemi has published dozens of articles. Since June 2017, Dr. Gassemi is Deputy Director of the ENCG in charge of the development of the incubator project. He is also the coauthor of book, "Understanding The use and development of e-government platform in developing countries”. Dr. Gassemi's recent research focuses on group decision support systems and Organizationnal performance 

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Published

2019-09-21

How to Cite

Gassemi, K. (2019). Collective Strategy Formulation: An Experimental Research Assessing the Positive Impact of Group Decision Support System on Work Group. International Review of Management and Marketing, 9(5), 150–157. Retrieved from http://econjournals.com/index.php/irmm/article/view/8522

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