Exploring Culture Theory GLOBE in Cross-Cultural Communication in Asian Business Negotiations

Authors

  • Pin Lick Soo Hoo

Abstract

While certain In international business negotiations, having the knowledge of cross-cultural communication is essential especially in global business environments and thus, many researchers have spent numerous years to investigate how culture influences Asian business negotiation which has contributed to negotiation outcome. This article provides critical insight into the theoretical link of cultural dimensions of culture for international business negotiations. The proposed model suggested in this study helps to identify effective communicative behaviours in business negotiations which are useful insights for international business practitioners.

Keywords: Cross-cultural communication, cultural norms, interdependent self-construal,

JEL Classification: Z1

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Published

2016-10-07

How to Cite

Hoo, P. L. S. (2016). Exploring Culture Theory GLOBE in Cross-Cultural Communication in Asian Business Negotiations. International Review of Management and Marketing, 6(7S), 57–64. Retrieved from http://econjournals.com/index.php/irmm/article/view/3173