Mobile Phone usage by Micro and Small Scale Enterprises in Semi-Rural Ghana


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Authors

  • Paul Adjei kwakwa Presbyterian University College Ghana

Abstract

This work looked at the use of mobile technology among entrepreneurs/managers of micro and small scale businesses in the Akuapem North district of Ghana. The major findings were that entrepreneurs/business managers would use more than one mobile phone and/or subscribed to more than one network in order to make affordable calls, to enjoy excellent service from other network providers, for business purposes, security reasons and to have a place for their many contact numbers. Apart from marketing/sales purposes, the managers/entrepreneurs used phone for the gathering of information, for product delivery/procurement and managing internal affairs among others. A Chi square test confirmed that mobile phone has helped businesses improve customer services, improve communication with suppliers/customers, open up new branch, keep up with competitors and help increase profit. However, the respondents identified a number of occasional challenges such as no reception, poor sound/breaking up of sound and calls ending unexpectedly.Keywords: Mobile phones; Semi-rural; Ghana; MSEsJEL Classifications: D83; 018; L3

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Author Biography

Paul Adjei kwakwa, Presbyterian University College Ghana

Lecturer, Faculty of Development Studies, Presbyterian University College Ghana

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Published

2012-06-15

How to Cite

kwakwa, P. A. (2012). Mobile Phone usage by Micro and Small Scale Enterprises in Semi-Rural Ghana. International Review of Management and Marketing, 2(3), 156–164. Retrieved from https://econjournals.com/index.php/irmm/article/view/202

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Articles