Economic and Financial Benchmarking as a Strategic Planning Tool

Authors

  • Carmelo Intrisano University of Cassino and Southern Latium
  • Anna Paola Micheli
  • Anna Maria Calce
  • Loris Di Nallo

Abstract

This paper aims to propose a new model for estimating companies benchmarking. The model has been applied to the media sector (identified by Industry Classification Benchmark – ICB with the code 5500 and composed by three subsector with codes: 5553 – Broadcasting & Entertainment, 5555 – Media Agencies and 5557 – Publishing). The model is based on the analysis of the financial and economic area of enterprises that together contribute to the elaboration of a total benchmark.  We collected data for 217 listed companies for a time horizon of ten years (2006-2015). The results show that most of the analyzed companies belong to the best or worst class. Deepening the analysis, the subsector 5555 – Media agencies has contributed most to the positive performance of the media sector while the subsector 5553 - Broadcasting & Entertainment is the worst. The model, applied to the media industry, can be extended to other sectors and unlisted companies.  

Keywords: benchmark, strategy planning, finance.

JEL Classification: G

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Published

2017-12-12

How to Cite

Intrisano, C., Micheli, A. P., Calce, A. M., & Di Nallo, L. (2017). Economic and Financial Benchmarking as a Strategic Planning Tool. International Journal of Economics and Financial Issues, 7(6), 175–181. Retrieved from http://econjournals.com/index.php/ijefi/article/view/5777

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Articles